Payment providers create that essential link between ecommerce stores and their customers.
When shopping online, the experience that a payment provider gives customers couldn’t be more important. If the payment methods are glitchy or don’t seem trustworthy, this will ultimately result in lost sales for the business.
As an ecommerce store owner, the payment provider must also work for your needs, meaning there’s a lot to think about before you commit.
At Imaginaire, we help ecommerce stores reach their potential through our web design, development and digital marketing services. Here are our thoughts on some of the most popular ecommerce payment solutions and what to look out for.
Apple Pay
According to the latest data from Statista, there are 500 million users of Apple Pay. So in terms of choosing a payment solution that is widely recognised as well as accepted, Apple Pay is certainly up there.
For business owners, there is also a high level of trust associated with Apple, particularly in terms of the robust security measures it employs.
Another benefit of Apple Pay is the fast and seamless checkout experience it provides. Given a slow checkout experience can impact conversions, Apple Pay covers all bases here, especially since it is also so widely accepted.
Costs: Businesses aren’t charged for using Apple Pay beyond the usual credit card processing fees.
Klarna
Klana works slightly differently from other payment solutions in that it uses the ‘buy now pay later’ model.
Typically, Klana is aimed at those higher ticket items that would be deemed considered purchases. Shoppers are given the option to split their payment into three equal amounts or pay the full amount in 30 days. There is also the option to give customers up to 36 months to pay in some scenarios.
Although Klarna is still fairly new on the scene compared with other providers, many well-known retailers such as Asos, H&M and Samsung now accept Klarna as a payment method.
It’s worth noting that other payment solutions have started to offer flexible payments, so this once-unique aspect of Klarna isn’t the only thing to consider anymore.
Costs: Klarna doesn’t openly state their fees on their website, although other sources state the fees are 2.95% per purchase plus an additional charge of 20p per transaction.
PayPal
With over 426 million users, PayPal is one of the most recognisable names in the payment solutions industry.
Ideal for small businesses and large enterprises, PayPal offers something for every business model and is also widely accepted across the globe.
Along with endless integrations, PayPal is well known for its excellent customer support and fraud prevention tools.
Costs: PayPal fees are complex to summarise because of the vast range of markets served. However, PayPal has a list of fees on its website to see more tailored answerss for your business.
Stripe
Stripe offers multiple services for businesses wanting to accept payments, including the ability to share a payment link or QR code.
While larger ecommerce businesses use Stripe, there are plenty of options for smaller Shopify startups due to the vast range of customisable features.
Such customisations do require technical expertise, meaning there can be a learning curve to navigate with Stripe.
However, merchants do praise the ability to sell in over 30 languages and 130 currencies.
Costs: Fees for Stripe range from 1.5% + 20p for standard UK cards to 3.5% + 20p for international cards (outside of the EU).
Worldpay
Worldpay is classed as a merchant acquirer which can result in lower transaction fees and an overall simplified process.
Offering over 100 integrations, Worldpay offers a lot of flexibility for connecting not just with your ecommerce store, but also other CRM tools you need to run your business.
Funds are also transferred within 30 minutes, making Worldpay ideal for ecommerce businesses needing rapid access to their capital.
Costs: Transaction fees for Worldpay range between 0.75% and 2.75% depending on whether customers use credit or debit cards, and whether you opt to pay monthly or pay as you go.
Imaginaire – Discover Our Ecommerce Web Design & Marketing Services
Your choice of ecommerce payment solution shouldn’t be taken lightly and will vary from business to business. But we hope the above has given you some options to consider.
While you’re here, is your ecommerce website in need of some fine-tuning, or even building from scratch?
Imaginaire offers specialist ecommerce services across web design, web development and digital marketing.
Let us know more about your online store and how we can help you succeed by giving us a call on 0115 647 4153 or by filling out our contact form.
