Alert Electrical
Driving 20% revenue growth for Alert Electrical in just 3 months
●Fixed price PPC. No % of ad spend.
Ecommerce PPC Agency for brands that want profitable growth
We charge fixed fees for ecommerce PPC based on the work, not a percentage of your ad spend. The percentage model rewards inefficiency. Fixed fees mean we both win when your campaigns get more efficient, not less.
Trusted by leading ecommerce brands
Featured projects
Trusted by leading ecommerce brands
Alfresco Chic
How we delivered a 79.27% boost in conversions for Alfresco Chic through smart PPC
David Morris
Optimising David Morris’ digital footprint with impactful, multi-faceted SEO
Ecommerce PPC Specialists
We're not a Google Partner. By design.
Something we decided years ago was that we were going to pull out of being a Google Partner agency. It used to be a badge of honour. Now it just means you blindly go along with what they say.
That didn't feel right.
To hold a Google partner badge as an ecommerce PPC agency, your accounts all need to maintain an optimisation score of 70%+. Sounds fair enough, but in reality that means you have to accept Google's recommendations within the account (including adding broad match which can increase wasted spend).
We see ourselves as the guardian of your budget, responsible for making sure it's used efficiently.
So we decided to bin the partner badge off and focus on working to our own methodology.
So what does our methodology actually look like?
We do look at Google's recommendations. We just do it critically. Will this increase your margin, or will it just spend more for the sake of it?
Our strategists also work alongside our own platform which makes recommendations based on increasing revenue and spend efficiency. This moves your retained time away from research and into work that grows revenue.
We've been doing this since 2014 and it's working pretty well.
Ecommerce PPC agency with human-led expertise
Our retained ecommerce PPC services start from £3k per month (exc. VAT). Get in touch for a free discovery call to see how we can help.
Ecommerce PPC management built on expertise and proprietary technology
Great ecommerce PPC needs both. Expertise without tooling is slow. Tooling without expertise is reckless.
Our senior Google Ads specialists understand how Shopping, Search, and Performance Max campaigns interact — when to override automation, how to read performance patterns platforms don't surface, and where to reallocate spend to protect margins.
Our proprietary PPC platform gives them a real-time view of product-level performance, query data, and feed quality so they can act on insight immediately rather than spending hours mining spreadsheets for it.
Your campaigns are run by people who understand ecommerce margins, armed with technology that shows them exactly where to focus.
Senior PPC Strategist
Our PPC Platform
Clear reporting that helps you understand what changed, when and why
Most ecommerce PPC retainers burn time pulling data and working out what's happening before anyone does anything about it. Our platform eliminates that bottleneck.
It continuously monitors your account at SKU and query level. The tool flags wasted spend, underperforming products and tracks every change with a full audit trail. The diagnostic work that normally consumes days of a strategist's month is done before they open the account.
That means your retainer goes toward product feed optimisation, campaign restructuring, bid refinement, and scaling what works. Every optimisation is logged with a timestamp, a rationale, and a measurable outcome. You see what we changed, why, and what happened next.
Fixed Prices, No % of Ad Spend
Pricing
We don't charge a percentage of ad spend because it doesn't feel right for us to benefit from your budget being spent inefficiently.
Most popular
Core
£3-5k per month
For brands looking to get the fundamentals in place and improve their ROAS
- Up to 15,000 SKUs
- Implementation of our PPC tool
- For budgets between £10-30k per month
- Monthly consultant progress call
Scale
£5-10k per month
For brands looking to scale their revenue quickly
- Up to 100,000 SKUs
- Implementation of our PPC tool
- For budgets between £10-200k per month
- Weekly consultant progress call
- Monthly strategist call
What's included
CoreMost popular
- Maximum SKUs
- 15,000
- Consultant update call frequency
- Monthly
- Strategist call frequency
- Quarterly
- Reporting
- Monthly
- Budget Ranges (monthly)
- £10-30k
Scale
- Maximum SKUs
- 100,000
- Consultant update call frequency
- Weekly
- Strategist call frequency
- Monthly
- Reporting
- Weekly
- Budget Ranges (monthly)
- £10-200k
Delivering Ecommerce PPC Performance
OurPPCServices
We've been helping ecommerce brands to scale their PPC since 2014. In that time, we've developed various specialisms which are listed below.
Not sure what you need? Book a free discovery call and we'll be happy to recommend which services match your goals.
/ 01PPC
Helping you create ads for your categories/collections and the brands that you sell, along with the unique selling points of your brand.
/ 02PPC
Helping you maximise your return on ad spend by implementing efficient Google Shopping campaigns alongside our proprietary technology.
/ 03PPC
Leverage Google's automated platform to increase exposure across channels including search, shopping and YouTube.
/ 04PPC
Auditing
If you'd like a deeper dive into your ads account to surface real growth opportunities, we offer paid audits with a deliverable of a 3 month action plan.
/ 01PPC
Helping you create ads for your categories/collections and the brands that you sell, along with the unique selling points of your brand.
/ 03PPC
Leverage Google's automated platform to increase exposure across channels including search, shopping and YouTube.
/ 02PPC
Helping you maximise your return on ad spend by implementing efficient Google Shopping campaigns alongside our proprietary technology.
/ 04PPC
Auditing
If you'd like a deeper dive into your ads account to surface real growth opportunities, we offer paid audits with a deliverable of a 3 month action plan.
/ 01PPC
Helping you create ads for your categories/collections and the brands that you sell, along with the unique selling points of your brand.
/ 02PPC
Helping you maximise your return on ad spend by implementing efficient Google Shopping campaigns alongside our proprietary technology.
/ 03PPC
Leverage Google's automated platform to increase exposure across channels including search, shopping and YouTube.
/ 04PPC
Auditing
If you'd like a deeper dive into your ads account to surface real growth opportunities, we offer paid audits with a deliverable of a 3 month action plan.
Frequently Asked Questions ( FAQs )
Our ecommerce PPC agency combines deep channel expertise with automation and first-party data to drive consistent, profitable growth across a range of Google Ad strategies, including Google Shopping, Performance Max and Search Ads.
Ecommerce PPC (pay-per-click) advertising works by placing your products in front of potential customers through paid ads on platforms like Google, Bing, and social media. You only pay when someone clicks your ad, making it a cost-effective way to drive targeted traffic and generate online sales quickly.
A strong return on investment (ROI) or return on ad spend (ROAS) varies by industry, but many ecommerce businesses aim for a 3:1 to 5:1 return. We focus on maximising profitability, not just traffic.
Yes, we offer comprehensive PPC audits to identify wasted spend, missed opportunities, and areas for improvement, helping you get better results from your current campaigns.
To find out more about our audits, get in touch with the team and we'll get straight back to you. We also have a free ROAS calculator for you to try, including a simple ROAS figure and full POAS.
We focus on data-driven strategies, transparent reporting, and ROI-focused optimisation. Our approach is tailored to your business goals, ensuring sustainable growth and measurable results.
Yes, Imaginaire is a Nottingham-based PPC agency based on the Science Park near the University of Nottingham and close to Nottingham City Centre. We work with brands across the UK, from local Nottinghamshire based brands to international Shopify Plus brands.
Our head office is available for in-person meetings by appointment if you're based locally.
- • human-led, tech-enabled• human-led, tech-enabled
- HUMAN-LED, TECH-ENABLED ECOMMERCE PPC AGENCY
- • human-led, tech-enabled• human-led, tech-enabled
- HUMAN-LED, TECH-ENABLED ECOMMERCE PPC AGENCY
Latest Insights
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