Did you know there are 8.5 billion Google searches per day?
SEO already holds incredible potential for any business, especially if you are looking to attract leads directly through search engines.
But beyond typical SEO strategies such as optimising your landing pages or getting backlinks, any customer relationship management (CRM) tools you have can also be used to enhance your SEO success.
Some popular examples of CRM tools include ActiveCampaign, HubSpot, Insightly, Pipedrive and Salesforce. But there’s plenty more out there, and they can all harness valuable information that can be put to great use.
As SEO experts here at Imaginaire, allow us to enlighten you with 8 ways CRM tools can be used to boost SEO.
Local SEO
CRM tools often give you a comprehensive rundown of user data, including the location of any sales prospects.
Whether you are looking to tap into an existing geographical location or gain customers in a new area, CRM tools can show you the status of things.
In response, you can then strengthen any local SEO campaigns.
Over time, you can also use your CRM tools to see if your local SEO strategy is working based on any previous campaigns implemented.
Overall, CRM tools are very insightful for understanding where your customers are coming from. This can include areas of the country or globe that are unexpected, helping you to refine your targeting accordingly.
Encourage More User Reviews (UGC)
Online mentions and reviews are important for any business. Not only for building trust, but also to enhance SEO.
CRM tools can be used to request reviews or testimonials.
For instance, setting up a trigger campaign which automatically asks users to rate a product, or to write a few words about your business on Google.
As CRM tools provide a complete customer database, it makes it far easier to request and receive those all important reviews. Any reviews can also be repurposed as user-generated content on your website and social channels.
When customers then go to Google your business, these reviews and testimonials are likely to show up in the results.
Create An SEO-Friendly FAQ Page
FAQ sections aren’t just a helpful thing for customers, they can also be incredibly SEO-friendly when done well.
One of the ways to find customer queries that relate to your business and also your wider industry is through the use of CRM tools.
As a digital marketing agency, some common FAQs we receive include:
‘How much does a new website cost?’ or ‘How long does it take to build a website?’
Regardless of what your business does, all you have to do is consult your CRM tools to find your most common customer service questions and enquiries.
Combine these with general FAQs you have researched on SEO software to cover all bases.
Identify Content Gaps
Staying on the theme of using customer queries to inform your FAQ page, there may be other ways this data can be used to boost the SEO-friendliness of your website.
For instance, common questions could be turned into blog posts. Or, you could rewrite your landing page content to align better with the wants and needs of your users based on the data found in your CRM tools.
Overall, CRM tools help you understand your customers on a deeper level. So, it makes sense to use this information within your SEO strategy so that your content aligns with your audience.
Enhance Keyword Strategy
Finding the best keywords to place in your content isn’t always as easy as it seems. That’s because, you have to consider user intent as well as the unique ways people may look for your products and services. The latter may not align with how your content is currently phrased or structured.
If you head over to your CRM tools, you can get a feel for the common words and phrases people mention when interacting with you. Specifically, the things they are looking for which have led them to your website.
In response, you can ensure your SEO strategy implements the most advantageous keywords based on your own customer data.
Define Or Redefine Your Target Audience
For SEO to be able to convert, it has to give users a relevant response to their search query. When they land on a page, you should know exactly what they are looking for and tailor the content accordingly. Otherwise, users will leave your website.
Sometimes, you might not be aware there is a disconnect between who you think is your target customer and who actually is your target customer.
CRM tools can help define who is landing on your website, including the customers who are converting. Doing so can inform your SEO strategy as well as your wider marketing efforts.
Improve Rankings With Quality Content
These days, many marketers are experimenting with AI ‘content writing’ tools.
But the problem here is your audience will always be human, so by quite literally cutting out the middle-man, your SEO efforts may fall short. Plus, if everyone is doing the same thing, how do you expect to stand out on Google?
Customer relationship management tools give you a wealth of information about your customers. If you carefully analyse this, you can get a much deeper understanding of what users really want when they land on your website.
By writing content which is original, insightful and also taps into the human needs of your customers, your SEO strategy can benefit.
Don’t forget, SEO isn’t just about appealing to search engine robots. Ultimately, it is your human audience who holds the purse strings. If the content sounds robotic and doesn’t directly answer their needs, it won’t convert. CRM tools can help inform your SEO strategy to change that!
Measuring SEO Success
CRM tools are no replacement for SEO software. But they can inform you about whether new leads align with the approach of your current SEO strategy.
Likewise, CRM tools can also tell you about the number of leads your business is getting. Therefore, if your SEO strategy is working, relevant leads should be on the increase.
Since there are many facets to a successful SEO strategy, CRM tools are one of the ways you can stay informed about your progress over time.
Imaginaire – Discover Our SEO Services
Looking to attract more leads from search engines? Allow our SEO experts to help!
Based in Nottingham, Imaginaire provides a wide range of digital marketing services, including SEO.
Whether you are currently using CRM tools or other ways to inform your SEO strategy, we can ensure your SEO is set up for success.
Let us know more about your business and how we can help by sending us a message. You can also give our SEO experts a call on 0115 697 1158.
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Imaginaire
