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A beginners guide to shopify plus

Estimated reading time: 4 minutes

Shopify Plus is a game-changer in the world of ecommerce, revolutionising how businesses operate online whilst providing robust analytics, user-friendly tax tools, and seamless automation of daily tasks. This modern and swift platform enables you to scale your ecommerce operations more efficiently than ever, however, like any system, it comes with its challenges and requires a strength of knowledge in order to make the most out of its functions.

What is Shopify plus?

Shopify Plus is perfect for businesses looking to scale quickly, streamline operations, and enhance the customer experience. It’s widely used by brands with large product catalogues, global operations, or high transaction volumes. As the enterprise-level version of Shopify, designed for high-volume ecommerce businesses, this platform offers advanced features, greater customisation, and enhanced support to help teams and sellers to manage their online stores more effectively.

The key features and benefits of Shopify Plus include:

  • Scalability: Built to handle significant traffic and sales volumes without compromising performance
  • Customisation: Provides access to advanced APIs and greater flexibility to tailor your store’s design and functionality
  • Automation: Features like Shopify Flow and Launchpad help automate tasks such as inventory updates, promotions, and order management
  • Multichannel Selling: Seamlessly integrates with multiple platforms, including marketplaces, social media, and in-person sales
  • Dedicated Support: Offers 24/7 priority support and a dedicated account manager for strategic guidance
  • Global Reach: Tools for managing multiple storefronts, currencies, and languages make it ideal for international businesses

What is the difference between Shopify and Shopify Plus?

While the standard Shopify platform is well-suited for small to medium-sized businesses, Shopify Plus provides tools that help larger enterprises optimise their systems for maximum efficiency. To truly benefit from Shopify Plus, you’d typically need to be selling thousands of products daily.

Shopify’s standard platform excels with its robust inventory management and superior ecommerce features, outperforming many competitors. Shopify Plus, on the other hand, supports an unlimited number of staff accounts and can process over 10,000 transactions per minute. Its pricing, calculated monthly, may be prohibitive for smaller businesses but is a worthwhile investment for enterprises needing its advanced features and scalability.

The benefits of Shopify Plus

Shopify plus flow

This new and effective feature allows you to tailor your website’s first impression to each customer individually. To do this, after the customer has signed up to your website or program, Shopify Plus uses algorithms to track their purchases and engagement. This data is then used to display items on your homepage referring to purchase history.

Script editor

Shopify Plus’s script editor allows you to create customised scripts for payment methods and line items. This improved control and precision enables businesses to give customers a more advanced and personalised customer service experience.

Advanced analytics integration

While Shopify already boasts incredible analytics, Shopify Plus gives owners of larger businesses an increased level of control and even more information in order to analyse. To do this, Shopify Plus partnered with leading companies in the analytics industry to accurately supply expert insight and data.

Enterprise-level integrations

Enterprise-level integrations allow you to integrate third-party systems you already have in place. These systems could be management softwares, Shopify affiliate programs, inventory and order management software, enterprise resource planning platforms, third-party logistics, or product information management tools.

Multi-store management

Shopify Plus’s new multi-store management software allows you to manage multiple international stores or businesses all in one place. You can view staff accounts, automation tools, and user permissions from one simple and compact spot. This helps you generate business strategies with greater efficiency and get a bird’s eye view of what needs to be done.

Imaginaire – The Shopify Plus Agency

Imaginaire is a leading UK ecommerce agency that specialises in shopify plus. We can offer you a free website review where we can also help you choose the best ecommerce platform for your needs. Find out more about our key service here.

Just starting out? If you are looking to establish your ecommerce store from scratch, then we can also help design, build and market your store.

Whatever stage your business is at, contact our experts today so that we can put your ecommerce store on the path to success. 

Annie is imaginaire's Digital Marketing Executive and covers topics such as social media, web design, SEO and content.

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