AI Email assists and why you need them for your next campaign

Email marketers face a significant challenge: figuring out how to deliver personalised, on-brand emails to targeted segments of over 4 billion global email users. When done right, email marketing offers businesses a powerful opportunity to strengthen brand reputation, drive conversions, and increase sales in a more personal and creative way. However, achieving these results requires a strategic approach. AI can help marketers streamline their efforts by automating repetitive tasks and supporting essential processes. But how does this work in practice and what are the benefits that modern AI assists provide?

Benefits of using AI in email marketing

• Increased revenue—With generative AI’s knack for personalisation, your cold emails become more engaging, increasing open rates, clicks, and sales
• Decreased costs—By automating tedious tasks, you can achieve time optimisation, trimming your overall marketing expenses
• Improved customer insights—Predictive analytics can uncover hidden trends and behaviours, giving marketers a clearer view of your target audience
• Enhanced email timing—AI can predict the optimal moment to send emails for maximum engagement, increasing your chances of conversions
• Greater retention—Personalised, timely emails can strengthen customer loyalty and decrease churn rates.

What can email automation tools be used for?

1. Personalisation at scale: AI enables hyper-personalisation by analysing user data to create more relevant, tailored content for each recipient. It can generate personalised product recommendations, subject lines, and email content based on behaviour and preferences.
2. Predictive send times: AI can determine the best time to send emails to each recipient, increasing open rates and engagement by predicting when users are most likely to check their inbox and engage with your content.
3. Content generation: By drafting email copy, suggesting subject lines, and creating dynamic content blocks, AI assists can help to create more creative and effective campaigns. This also speeds up the content creation process while maintaining a human-like tone. One of the easiest ways for marketing teams to create professional, on-brand emails is with an AI email generator, whether it’s an individual tool or part of a larger AI software solution.
4. Automated segmentation: AI can analyse user behaviour and automatically group audiences into highly targeted segments, ensuring that the right message reaches the right audience without manual effort.
5. A/B testing optimisation: This feature takes the guesswork out of A/B testing by running multiple tests simultaneously and identifying the best-performing combinations of subject lines, images, or calls to action.
6. Sentiment analysis: Automation can analyse customer feedback or responses to identify the overall sentiment, helping businesses tailor their tone and approach in follow-up emails.
7. Spam filter avoidance: AI tools can analyse email content and flag elements that might trigger spam filters, helping you optimise your campaigns for deliverability.
8. Analytics & reporting: Email AI doesn’t just collect data, it interprets it and can offer insights into campaign performance, user behaviour, and areas for improvement, providing actionable recommendations.
9. Optimise subject lines: Crowded inboxes demand engaging, personalised subject lines Even a single thoughtful AI prompt can help marketers generate dozens of effective subject lines. And AI digital workers don’t even need to rely on prompts to draft new subject lines.

The different AI models

Artificial intelligence in technology is not a new concept. AI-powered search algorithms, for example, have existed for years. However, today’s AI platforms and software tools are far more sophisticated than ever before. These modern tools often combine multiple AI capabilities, such as:

• Machine learning (ML): Artificial intelligence that can learn from and improve performance based on human direction.
• Natural language processing (NLP): Tools with this capability have a superior grasp of language that allows them to understand instructions and break them down into actionable steps.
• Robotic task automation (RPA): This model allows AI tools to automate repetitive and rule-based tasks, including sending emails.
• Generative AI: As the name implies, generative AI is designed to create or generate content, images, and more.
• Large language models (LLMs): These are designed to help AI understand and work with human language in a way that feels natural.

Digital marketing services across the UK

Are you interested to learn more about outreach emailing the marketing techniques used to boost your conversions?

Imaginaire helps businesses in Nottingham and beyond master their marketing strategies. Some of the services we provide include website design, SEO, PPC and branding.

Drop us an email or call us on 0115 697 1158 to find out more about these services.