If you have a physical store or simply provide your services in person, you’d be forgiven for thinking that digital advertising techniques such as PPC are irrelevant.
However, just because your business exists in the real world, that doesn’t mean your customers aren’t hanging out, let alone actively searching for what you provide online.
Pay-per-click (PPC) involves placing adverts on search engines or social media. As well as taking people to your website, they can also advertise your physical business address.
Imaginaire is a PPC agency based in Nottingham and we work with businesses from across the UK.
These are some of the ways we can drive traffic to your online store through the power of pay-per-click.
Geotargeting
Every aspect of a PPC can be fully customised, including where the advert is shown.
If you rely on customers visiting your store in person, then it’s essential that any marketing is shown within a sensible radius of your store.
For instance, if you own a clothing boutique in Nottingham, then it makes sense to target areas such as Arnold, Bestwood, Bulwell, Lenton and Sneinton within a PPC campaign. That’s because as a local business with a physical presence on the high street, your audience is more likely to be those found nearby.
Wherever your business happens to be based, you can apply the same logic to ensure your ads are directing the right people to your physical location.
PPC Ad Extensions
PPC ad extensions give extra information to potential customers and are designed to increase click-through rates.
They can include aspects such as:
- App extensions
- Call extensions
- Dynamic site link extensions
- Price extensions
- Promotion extensions
- Review extensions
- Structured snippet extensions
In essence, you can select all of the things your customers might want to know such as your business location or areas you cover.
For example, you can add your phone number to encourage calls to the business or add details about promotions you are running.
Creating A Strong PPC Landing Page
Once you’ve targeted your local customers with relevant information about your business, don’t fall at the final hurdle!
That’s because when they click on your PPC campaign, the page they are taken to needs to impress them, meet their needs and ultimately convert them into customers.
Having a strong PPC landing page requires a consideration of web design and user experience.
Even though you might be trying to encourage visits to your physical location (or more customers for your local service), users are still going to be getting that first impression of your business from the landing page.
To be successful, a PPC landing page doesn’t have to be overly complex. But it should match user expectations, and ultimately cover any final steps to secure those conversions.
Discover Our Pay-Per-Click (PPC) Agency Services In Nottingham
Are you looking to win new customers for your offline business through PPC?
Whether you’ve tried pay-per-click before or are new to the technique, it can be a powerful way to connect customers with your business.
Based in Nottingham, Imaginaire is a leading PPC agency working with businesses from across the UK.
To find out more about our PPC services, please drop us a message and we’ll be in touch shortly.
