The use of artificial intelligence is rapidly growing, and its applications are expanding across industries. On websites and e-commerce stores, AI is being leveraged to streamline workflows, personalise product recommendations, and offer round-the-clock customer support, boosting productivity in various areas of business. One of the most accessible ways to utilise AI is for content creation.
According to a 2024 Survey Monkey study, 88% of marketers are already using AI, and of those, 93% are using it to generate written content. While AI can be a powerful tool for brainstorming ideas and saving time, its machine-generated content can sometimes lack the natural tone and originality of human writing.
What does humanising content mean?
Humanising content means making it sound more natural, relatable, and engaging; like it was written by a person rather than a machine. The goal is to project personality, emotion, and authenticity into the text so that it resonates with readers on a human level. This can involve: using a conversational tone, adding emotional appeal, incorporating storytelling, varying sentence structure, adding personalisation and using colloquial language.
Why it is important to humanise AI content
Improve tone of voice
If you’ve ever read something that sounds a bit “off” but you can’t figure out why, you might have discovered a piece of AI-generated content which lacks a sense of authenticity. The tone of AI-written content often lacks the human touch we expect as readers but it can also miss the mark in terms of a businesses tone of voice and specific language use they aim to use.
A solid brand voice can set you apart from your competitors and build on your look, but AI writing might struggle to replicate the brand voice you’ve developed for your company.
Evade AI detection
As businesses integrate AI into their content, consumers are becoming aware of the generic, bland traits that it crafts. Customers are less likely to feel engaged with a text they suspect was written by AI, and some customers might think a brand using AI-generated text is impersonal and also untrustworthy. By humanising your AI content, you can bypass AI detectors and ensure that those reading your content believe what you are saying and see your content as reliable.
Building trust
When content feels authentic and genuinely crafted for the reader, it helps build a stronger connection with the audience, especially if you are selling or promoting something. People tend to trust content that sounds like it’s written by a person who understands their needs, concerns, and emotions as you will be able to answer specific questions and cover demanding topics.
SEO and readability
Search engine optimization (SEO) is integral to ensuring your website or ecommerce shop is easy to find in online search results. Search engines like Google do not necessarily penalise businesses for using AI content, but the algorithm that decides which web pages rank the highest in search results favours unique and engaging content, making it less likely for your content to be seen, or at least not at the top of the search.
Humanised content is also often more readable, natural, and easier to digest.
Tops for using AI for content creation
Here’s the list of tips as expanded paragraphs:
- Add a personal touch and a more direct language where you can
- Use a friendly, conversational tone
- Edit and adjust the content that has been created
- Incorporate emotion and empathy
- Simplify complex ideas and break down anything that is too detailed
- Avoid the overuse of jargon
- Use active voice
- Ask questions to encourage interaction
- Use keyword research and SEO
