When you think about making videos online, the two platforms that spring to mind will probably be Youtube and Tiktok, two apps which are both so similar yet so different. YouTube has been around for years, home to long-form videos, ads and movies, its presence in terms of marketing strategies has drastically changed over time. Tiktok on the other hand is one the newest social media platforms and is all about shorter content plus all the classic social features such as DM’s, mentions and trends.
If you’re considering investing in video marketing but are not sure which avenue to go down, this guide will help you discover which app suits your business goals and how both of these have changed and adapted to meet current markets.
The benefits of using tiktok for business
As well as keeping up with current trends and customer demands, Tiktok can offer a wide range of benefits for different industry types and help companies expand their reach, increase global traffic, create a brand identity, sell products online and get creative.
Here are just some of the benefits of using tiktok for your video marketing:
- Enhancing brand identity and creating specific personas and messages
- Increase brand awareness
- Partnership opportunities and collaborations with creators
- Use of UGC
- SEO optimisation
- Reaching your target audience efficiency
- Global real
- Creative features such as social commerce, live streaming and gifting
- In-app communications
- Improved customer service and product reviews
The benefits of using YouTube for business
As one of the original forms of social media and online production, YouTube has provided businesses with a reliable platform for video marketing. It is the ideal place for both long-form and short-form content and also showcases TV shows, advertisements, movies and more. Benefits of Youtube include:
- Cost-effectiveness
- SEO optimisation
- No requirement for high-end production
- Branding and brand identity
- Enhanced accessibility
- Reach a global audience
- Full-length advertisement campaigns
How video marketing has changed over time
Video marketing has undergone significant transformations, helping businesses to expand their reach and create interesting content that is interactive and unique. Video marketing all began with the TV, with advertisements during commercial breaks and a new way to tell stories and target certain demographics. From there, video has only progressed, with it now featuring on social media platforms, websites, billboards and so much more.
Alongside where it is released, video has also adapted to new technologies and possibilities. Video marketing doesn’t just consist of static film and sales techniques, instead, there is now an influx of new features, themes, sounds and effects which come together to create innovative results that truly capture the audience.
The future of video marketing
The world of video marketing is witnessing a dramatic shift towards short-form content, mainly due to the takeover of Tiktok. However, like many things, some believe it will be a forever revolving door and will go through spells of short and long content being preferred. Moving into the near future, short-form content is definitely on the rise especially due to audience attention spans just not being what they used to be.
Trends to expect in the world of video marketing:
- Short-form content and bite-sized videos
- Personalisation and interactive content
- Utilisation of analytics and data to adapt to customer preferences
- Virtual reality and leveraging VR
- Improvements to mobile optimisation
- Growing importance of user-generated content
Marketing Solutions by Imaginaire
Imaginaire is a team of skilled, experienced marketers, offering digital marketing solutions for small and medium businesses in and around Nottingham. We offer digital marketing services that help you grow, creating an outsourced digital marketing service department for your business that specialises in search marketing.
To find out more about our services or if you have any marketing enquiries, get in touch on 0115 697 1367 and our team will be happy to assist!
