A monthly email newsletter is a fantastic way to engage your mailing list, while also drawing attention to your newest products, promotions or blog posts.
However, crafting a newsletter that will drive open rates, click-through rates and ultimately conversions is no easy feat. Instead, you need to curate the content so that it appeals to your audience along with their wants and interests.
A failsafe option for any email newsletter is to tap into trending topics. Here is where to find them regardless of your niche or target market.
How-To Content
Do your customers know how to get the most out of your products or services? Creating a how-to guide for your newsletter can improve customer satisfaction while also making your brand a knowledge hub for all things relevant insights.
To get ideas, take a look at your SEO software and see which searches lead visitors to your website the most, and also check your customer support inbox. The questions or queries you see frequently offer unmissable ideas to help existing and potential customers find the answers through your content.
Relevant News Stories & Industry Updates
Are there breaking news or social media trends your customers would be interested in? Or are there changes coming to your industry that your customers equally need to know about?
Either of these suggestions could lead to a broad range of things to include in a newsletter. However, if there is relevance for your audience (particularly if you can offer a solution in response!) then it is definitely worth including in a newsletter.
For instance, if new building regulations are coming into force, an architectural company may want to explain what the changes mean and how they can help relevant trades remain compliant.
On the other end of the scale, if you own an ecommerce store and a celebrity has made the news talking about an item you stock, see if there is a relevant way to spin this for your newsletter.
In short, this tip is about finding out about what’s happening in the news or across your industry and diverting this high level of interest to your brand. It’s so flexible that practically any industry can make this work for them.
Exclusive Content
Every time someone subscribes to your newsletter it is a huge compliment. So why not show your appreciation by including exclusive content, and highlighting that this is only available to those who are subscribed?
From promotions to top tips plus behind-the-scenes content — there are no rules as to what constitutes exclusive content. But it definitely pays to consider what your audience would most be receptive to.
If you’re not sure, then carefully study your email open and engagement rates to see what drives the most clicks.
Imaginaire – Discover Our Digital Marketing Services In Nottingham
Are you looking to create or improve an existing email newsletter as part of your overall digital marketing strategy?
As a leading digital marketing agency in Nottingham, the Imaginaire team are here to help. We’ve worked with businesses from across the UK and beyond across a variety of sectors.
Let us know more about your business and your digital marketing needs by getting in touch.
You can also give us a call on 0115 697 1221.
