Where do you go when you’re searching for something online? Google of course! Humans are visual creatures, and so while it’s possible to bring traffic to your website through text-based ads, when it comes to things we are looking to purchase, we naturally want to be able to see the item first.
One such method you can use to grab people’s attention if you have an ecommerce business is through Google Shopping. Not to be confused with Google Ads, Google Shopping displays visual icons of your images that users can click to be taken to the purchase page on your website.
As what is a handy shortcut to earn a conversion for any ecommerce business, Google Shopping is well worth taking notice of. Here’s what you need to know about the platform to learn how it can supercharge your business.
Google Shopping: An Overview
Over 4 trillion USD is generated through ecommerce every year, with sales figures continuing in a sharp upwards trend as we all switch to a digital way of life. Billions of searches are conducted on Google every day, so Google Shopping helps merge the two, allowing businesses to display their products prominently on the biggest search engine that currently exists.
Google Shopping actually started way back in 2002 and was originally known as ‘Frugal’. Having since undergone a total rework, Google Shopping is now one of the best places to be if you sell products online. That’s because Google Shopping is everywhere!
You may have noticed that when typing in any product into Google, images usually appear at the side or the top displaying the product, along with information about the manufacturer, price, reviews etc. Google also has a dedicated ‘shopping’ tab that displays a virtual storefront, showing products related to the keywords used in your search. All of these ads have been created by ecommerce stores that have paid to have their products displayed as rich results alongside related searches.
Google Shopping campaigns are created in Google Merchant Centre. Similar to setting up a PPC campaign, your product campaigns need to be targeted to maximise your conversions. The spend needs to be monitored to ensure campaign effectiveness and an overall healthy ROI. However, when your campaigns have been tailored correctly, they will appear in all related searches such as our above example for ‘chairs’.
Does My Ecommerce Business Need Google Shopping?
While ecommerce is a growing field it’s also a highly competitive one. Therefore, if you don’t regularly explore every avenue available to grow your business, you could be missing out. Google Shopping adverts are so eye-catching, that often users will skip the text results underneath altogether. So although SEO or PPC will get you to the top of search engines, where ecommerce is concerned you also have to appeal to users in a visual sense.
Google Shopping is an excellent way to reach new customers, as you can hone in on specific keywords. You’re no longer tied to a particular audience or even location, which is exactly what a successful ecommerce platform needs to offer in the first place. The fewer limitations you place on your marketing, the more chance it has to succeed. That’s why all ecommerce business owners should invest their time, energy and marketing budget into Google Shopping.
Ecommerce Marketing & Web Design
Here at Imaginaire, we help businesses thrive through our ecommerce web design services, along with our various digital marketing techniques including Google Shopping. If you are looking to improve your ecommerce website offering, or if you would like to increase your conversions through Google Shopping, we’re here to help.
Simply book your free consultation and we’ll get to work on devising a strategy tailored to your business. Or, drop us an email or call us on 0115 971 8908 to find out more about our services throughout the engineering, construction, jewellery, retail and luxury e-commerce sectors.
You can even get a free website review from our specialists at our Nottingham PPC agency. Just head over to our free website review page and we’ll take a look!
By
Charlie
