When you set up a Google Business Profile, it can provide you with a wealth of tools to not only supercharge your digital marketing but also best understand where your customers are coming from.
One such tool is the ability to add call tracking, which carefully monitors calls to your business that originate directly from your presence on Google.
Whether your business has a Google Business Profile or does any kind of PPC advertising on Google, call tracking is an essential metric that can help you to understand the effectiveness of your campaigns.
Keep reading to learn more about call tracking on Google, including how the Imaginaire team can help implement this feature if you are yet to set it up.
What Is Call Tracking On Google?
As the name suggests, call tracking on Google is a way that you can monitor calls to your business that happen directly through Google.
If you have a Google Business Profile set up, you will have access to a dashboard called ‘Your business on Google.’ Here, you will see a range of aspects which relate to how your business is being advertised on Google, including an option for ‘calls’.
When you click on the calls button, you will then be able to access your call history. This gives information about calls to your business that came directly from Google.
So how does Google know where the calls came from? When a customer initiates a call directly through Google, it actually goes to a forwarding number. This forwarding number then captures information about how the caller found your phone number, while also passing the call through to your business.
Google can provide a wealth of data-driven insights through this call tracking method, including aspects such as the number of callers, the location of callers and also the duration of any calls.
Why Is Setting Up Call Tracking A Good Idea?
Simply put, if you don’t take advantage of all the ways you can understand your customers through data-driven insights like call tracking, then your business is missing out.
If your business relies on a phone number to deal with customer enquiries or even do sales over the phone, then call tracking really is essential.
Some of the top benefits include:
- Optimising your campaigns for higher ROI
- Understanding the customer journey better
- Attributing the calls you get to certain aspects of a campaign
- Increasing ad rank and quality score for PPC campaigns
- Competitive advantage over businesses without a phone line
- Helps capture leads to convert more customers
Best of all, call tracking isn’t difficult to set up! If you have someone overseeing your Google presence or PPC campaigns, then ensure they are implementing and monitoring call tracking.
The Imaginaire team would be more than happy to assist you if you need help here, as we can set up call tracking as part of our vast PPC services.
Wait, What Other Data Should I Be Tracking About My Business Through Google?
Call tracking is a powerful metric, but is far from the only metric you can track when you optimise your Google campaigns properly!
It remains just as essential (and thankfully easy) to track other metrics which apply to your business such as:
- Average business rating
- Average visit duration
- Branded searches
- Business direction requests
- Customer locations
- Direct vs. discovery searches
- Peak visit times
- Photo and video views
- Search visibility
- Total profile views
- Website clicks
These are far from exhaustive, but they do all work together to help you better understand your campaigns as well as your customers.
When you receive constant data-driven insights, you can then make adjustments as needed. For instance, putting more staff on when the call volume is typically higher. Or, optimising the wording of campaigns to encourage calls in the first place.
Whatever you need to get to where you want to be with your business, don’t underestimate the power of call tracking, plus all the other metrics that Google allows you to track!
Google Ads Call Tracking – Contact The PPC Experts At Imaginaire Today
Are you new to all things call tracking, or even getting your business to appear on Google?
Based in Nottingham, Imaginaire is a leading digital marketing agency working with businesses from across the UK. Our key services include Google Ads as well as PPC as a whole.
To find out more about our services, please drop us a message and we’ll be in touch shortly.
Aptly for this blog post, you can also give us a call on 0115 697 1541.
We look forward to hearing from you, including how we can help your business succeed online!
