Driving long term success with smarter PPC
Long term PPC Solutions for specialist CAD designer, Alexander Marler
The challenge
Facing competitiors and advertising budgets
We began working with Alexander Marler in 2020 with the brief of utilising their Google Ads to drive as much high quality business towards their CAD Design Services as possible.
CAD Design is a highly competitive field in the online advertising space. The constant presence of large global freelancing platforms with exorbitant advertising budgets such as Upwork & Fiverr alongside widely available online CAD software, we needed a PPC strategy that worked in a smarter way.
- Craft a smart PPC strategy that was more precise and targeted
- Utilise USP through ad copy and web assets
- Expand advertising to cover the entirety of product offerings
The strategy
Working with and amplifying our clients strengths
We decided to focus our strategy around Alexander Marler’s strengths and focused our Ad Copy around their specialism, experience and quality of work.
Our unique selling point was communicated throughout all of our ad copy headlines, descriptions, landing pages and a plethora of assets and provided us with a definitive edge over the competition.
- Optimise ad copy headlines, descriptions and landing pages
- Key focus on long-tail keywords and more niche keywords
- Prolong our ad spend
I recently had the pleasure of working with Imaginaire for our Google Ads management, and I couldn’t be more impressed with their services. From the outset, their team demonstrated a deep understanding of our business goals and crafted a tailored strategy that delivered outstanding results. The level of expertise and professionalism at Imaginaire is unparalleled. They continuously optimized our campaigns, ensuring we achieved maximum ROI. Communication with Imaginaire was seamless. Their team was always responsive, proactive, and willing to go the extra mile to ensure our satisfaction. They took the time to explain complex concepts in an easy-to-understand manner, which made the entire process smooth and enjoyable. Thanks to Imaginaire, we saw a significant increase in our website traffic and conversion rates. I highly recommend Imaginaire to any business looking to enhance their Google Ads performance and achieve exceptional results.
Rated 5 stars from our customers over 10 years of trading.
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