Redesigning luxury: Ecommerce web design for London Jeweller, David Morris

David Morris

Redesigning luxury: Ecommerce web design for London Jeweller, David Morris

SectorLuxury, Jewellery
Timeframe4 Months
ServiceEcommerce Design & Development

The Project

How we helped luxury jeweller, David Morris, to create a stand out ecommerce

The Project

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The Strategy

Creating a prestigious online experience for discerning customers

David Morris, a renowned London-based jeweller with a prestigious presence on Bond Street and boutiques worldwide, was introduced to us through a trusted recommendation.

As jewellery ecommerce experts, our mission was clear: to create a visually striking, modern website that would reflect the brand’s heritage while positioning it for continued success in the premium jewellery market. The new luxury ecommerce site needed to embody the sophistication of David Morris’ collections while enhancing the user experience to drive online sales.

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  • Create an easy-to-navigate website with mega menu breakdowns, clear breadcrumbs and sub-collections
  • Ensure all on-page content is optimised, including blogs, resources, product landing pages and collection launches
  • Create aesthetically pleasing, minimalist category and collection pages
  • Key focus on products and photography
  • New design themes for content blocks and sections
  • Create new funnels for customers to complete actions and conversions
  • New form functions for specific event types

The Solution

Enhancing website performance through strategic content development and structured page creation

Central to the new site’s design was the presentation of high-quality product imagery, which needed to reflect the luxury and bespoke craftsmanship of David Morris’ jewellery. Each product page was carefully crafted with professional copy to complement the images and elevate the overall brand experience. The website’s design was also centred around a minimalist aesthetic, prioritising simplicity and intuitive navigation to allow users to seamlessly explore product categories and individual items.

Additionally, many pages were restructured into dropdown menus to accommodate fresh content, while new features such as a dedicated news section and FAQ’s were prominently highlighted to keep the site dynamic and engaging whilst boosting organic growth.

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  • Increase conversions through an easily navigated design layout throughout the whole site
  • Have a clear presentation for each product type, optimising the product detail page with filters, drop-downs and detailed specifications
  • Implementation of new resources and guides using a variety of blocks and layouts
  • Creation of filters for landing pages and sub-collections
  • Use of videography throughout the category and landing pages
  • Designated buttons and form functions for specific events, conversions and actions

Creating timeless digital identity with modern functionality

Through a refined, minimalist design approach, we crafted a cohesive brand identity that resonates with the high-profile clientele David Morris aims to attract. By employing a restrained colour palette and elegant typography, we ensured the website showcased the brand’s luxurious offerings while maintaining a sophisticated and modern aesthetic throughout the customer journey.

The final design centred around highlighting the brand’s rich history, exclusive news, events, and commitment to exceptional quality. This created an immersive digital experience that underscores David Morris’ position as a leader in luxury jewellery.

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Client Testimonial

Testimonials

I have worked with Imaginaire for the last 3 years or so and they have been great every time. After moving from working with a larger agency based in London, to Imaginaire, you certainly feel much more looked after and taken care of. They have great professionalism but they are also so personable, making it super easy for me to pick up the phone and call them if I have an issue as opposed to logging ticket after ticket, which can get very frustrating. We also signed on with SEO with them and they have exceeded all expectations!

Charita ChutoorgoonHead of Digital and CRM, David Morris
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