Web Design by Imaginaire
Fresh web design and development for long standing client, Inspired Washrooms
The strategy
How we helped Inspired Washrooms improve their online look with new web design and a bespoke CMS
After outgrowing their old site, we decided to re-design and re-build Inspired Washrooms, using a brand new CMS, Sanity io, providing a complete bespoke solution and customisable experience for us and them.
After working with this client for many years, we knew exactly what the brand needed to take that next step, incorporating their sleek, simple branding with user friendly features and a diverse range of blocks and themes.
Find out more about our construction marketing services here.
- Build a cutomisable site and navigation using Sanity io
- Create an easy to navigate, structured website with a focus on key services
- Design aesthetically pleasing blocks and themes throughout
- Implement branding and company colour schemes
- Support future and previous SEO efforts
The strategy
Transfering content and SEO to a new multifunctional platform
As well as a fresh website and a focus on the design and visual aspect of the project, we also had a primary focus on transferring the back-end of the old site from WordPress, into the CMS. This included all on-page and technical SEO plus supporting content created throughout the years. Find out more about how we have implemented a solid SEO strategy for Inspired Washrooms.
Combining this transfer with design features, we crafted a website which is filled with a wide range of new user-friendly solutions and an easy-to-navigate website that customers can explore. Content such as copywriting, blogs, case studies and imagery were all imported into the system as well as a collection of new blocks and page layouts.
- Increase conversions through easily navigated design and layout
- Transfer of all content and media files
- Create aesthetic, brand friendly blocks throughout
- Build all neccessary features required for website updates
Sleek web design with a focus on service and experience
Inspired Washrooms new website was designed with their brand in mind. Incorporating a simplistic colour scheme of blue and white, the new website reflects a core sense of cleanliness and hygiene. The site was crafted with a diverse range of blocks and layouts, incorporating a selection of different fonts, icons, CTA’s and button design.
With the customer in mind, we made sure that the website was easy to navigate and came with clear directions, drop down’s and links to both internal and external sources.
Supporting clients through ongoing communication
Building client relationships
Imaginaire always remind clients that their website is the start of their journey with us, not the end destination and this has been the case with Inspired Washrooms for many years.
We are constantly working on our communication and relationships with our clients and produce monthly updates and reports for them in order to present results, outline new ideas, agree on priorities for the coming month and stay up to date with deadlines. Thanks to this level of service, we’ve created a long-term relationship and we also help them with other services such as marketing support and website management.
Client Thoughts
I can honestly say that Imaginaire are a great company to deal with and fulfil all our website needs. from the initial inquiry all the way through to completion it was a seamless experience. We now not only currently rank on nearly all our google searches and are climbing every day but also have a brand new, effective website. If you want a company who don’t treat you like a number then Imaginaire is the perfect choice.
Rated 5 stars from our customers over 10 years of trading.
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