Full service website solutions by Imaginaire
Web Design and Development for The Mezzanine Company
The strategy
How we helped an existing client implement their new business strategy
The Mezzanine Company is the 6th website we have designed and built for our existing client ACI who have a wide selection of different business ventures and sites.
Supplying mezzanine flooring to a range of different industries including commercial, offices, warehousing and retail, our client wanted to increase their presence amongst the mezzanine market and advertise their services through a simple, consistent website that also matches their existing brands.
Find out more about our construction marketing services here.
- Create an easy to navigate website with a simple mega menu
- Ensure all on-page content is optimised
- Implement quote forms and buttons throughout
- Optimised collection of case studies and media
Our Solutions
Optimising their website with key services and optimised copy
One of the main objectives of this project was to increase organic traffic through quality web design and optimised on-page content through key services, meta details and long form copy. Inspired by their main business website, The Mezzanine Company site includes a simplistic mega menu including their main services, areas covered and industries, each page consisting of optimised copy, keywords and high quality media.
Each page has also been designed with buttons and pops up throughout including a quote form, infographics and internal links for easy navigation.
- Increase conversions through easily navigated design and layout
- Have clear presentation for each service type
- Optimised location pages
- Designated space for case studies and media
- Contact and quote forms
Optimising location pages to attract nationwide traffic
Creating designated content for areas and services, this website has been built with a selection of optimised pages which cover local and national areas. Using keywords and supporting content, location pages are a way to increase traffic and target a wider set of phrases and terms. We also optimised a selection of different industry pages which includes using SEO strategies and meta details.
Building a long-term relationship
Implenting an SEO strategy to support the new site
We are happy to announce that we will be implementing a consistent SEO strategy for the Mezzanine Company in order to attract and obtain more organic traffic and maintain the sites content. This will keep the current site optimised and active when it comes to search.
Our SEO strategy will include on-page and off-page solutions and will see the creation of even more content and pages.
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