We’re Imaginaire. The Human Ecommerce Digital Marketing Agency

What is human-centred ecommerce digital marketing?

Because of the lack of personal interaction with customers for a lot of ecommerce brands, it’s easy to slip into just thinking of them as numbers on a screen. Impressions, clicks, revenue.

Our approach to digital marketing for ecommerce is different. We think about your customers as people and think about the journey they embark on to end up on your website.

The benefit to you is that you can attract customers at a much earlier stage than you would if you were only targeting transactional phrases, and this adds more bulk to your pipeline.

With every digital marketing campaign, we start with a 30-day set up sprint which allows us to do a lot of quality work in a short timeframe, giving your campaign momentum. A key part of this is mapping out how your customers are likely to behave when looking for your products.

This may start with them googling a question that relates to the problem your product solves and it most likely ends with them searching for a highly commercialised phrase such as “buy <your product> online”. We help you build brand awareness and presence at an earlier stage, as well as targeting the transactional stage.

It all starts with a friendly chat. Give us a shout on 0115 971 8908 or email us and we’ll be happy to talk you through how we can help.