There comes a time in any business when the workload becomes extensive and you are struggling to find the time to fit everything in. Whether that is updating your business’s social media account, maintaining and servicing your website, day-to-day admin or launching a new collection, there are specialists out there who can take certain tasks off your hands.
What is outsourcing?
Outsourcing occurs when a business pays an outside professional to provide goods and services rather than using in-house efforts. This strategy means that a business can reduce internal costs and opt for a specialist in particular areas.
Outsourcing comes in all shapes and sizes and whatever you invest in will fall in line with your specific needs and business goals. After identifying the gaps in your strategy, an agency or supplier will be able to outline exactly how they can help, how much for and how regularly they will work on your project. Skills typically offered by outsourcing include web development and design, SEO and marketing, PPC, tech support, customer service and a range of other digital services.
When is the right time to outsource?
When it comes to digital services, most companies will need to outsource a team when they simply need a helping hand. Whether you don’t have enough staff, have too much of a heavy workload or don’t have a team with the right skills and experience, outsourcing for your digital marketing can save your company money, reduce stress and provide good results. But how do you know when is the right time to outsource?
You don’t have the budget to hire
Hiring a new employee is more than just offering a competitive salary. It requires a large budget, a lot of time and help from the rest of the team. If you hire someone new, you will also need to consider their place in the office, all their equipment and things such as training and progression. By outsourcing, you don’t need to worry about any of this as well as having access to lower payments and a solid budget that you can stick to.
You’re not getting the results you want
If you have already attempted to do certain tasks and strategies yourself but they’re not paying off, it might be time to get in touch with a specialist. Whether you’re running a PR campaign or attempting to use Google Ads, it the results arent there, you’re wasting precious time and resources. A specialist will ensure that not only are these strategies implementing correctly, but they are also being tracked on a regular basis to ensure your business is growing and adapting.
You need some creativity
Running a business means you have a constant influx of ideas and visions but potentially don’t know where to begin. Or, you might not have any ideas at all and have reached a bit of a dead end. When hiring an agency, they will do all the creative work for you, taking into consideration your brand values, future prospects and current position in your market. From new design concepts to content and campaigns, outsourcing will bring in a range of fresh ideas from a group of people who know what your business needs.
You and your team are suffering from work overload
One of the biggest reasons why people opt for outsourced work is because of sheer overload. Whether it’s you, your assistant or your team, employees who struggle to keep up will eventually become overwhelmed, which in turn, will impact their output and efforts. An outsourced agency can take on work that is piling up whilst also offering new work opportunities that you yourself wouldn’t have time for.
You’re looking for expertise
If there is a certain area of your business that you want to improve or grow, who better to help you than an expert in that area? For example, if you want to implement SEO into your website but don’t have anyone with the skills, an outsourced SEO specialist will know exactly what they are doing, without the need for training or advice. These specialists will know which platforms and software to use and will have plenty of experience in working with similar brands and industry types.
You have a small marketing team
Even if you already have an in-house team covering your marketing, this might not be enough or they might be at full capacity. There is no harm in asking for extra help in certain areas, especially if you want to cover various avenues of marketing.
Benefits of outsourcing your digital marketing
- You can build relationships and partnerships
- Less workload
- Access to modern softwares and platforms
- Third-party exposure
- Tracked and reported metrics by people who understand them
- New ideas and creativity
- Extra content and materials
- Dedicated time management
- Budget-friendly
