Helping You Consider The Whole User Journey, Not Just The Transaction.
Imaginaire. The Human Performance Marketing Agency.
Ecommerce Performance, with a human touch
Helping drive performance for ecommerce brands through the entire user journey.
Performance marketing, in a nutshell, is any marketing channels that can drive clear clicks and revenue (such as PPC, Google Shopping and SEO). They’re great at what they do, but most brands only focus on the tip of the iceberg — the transactional keywords. It’s understandable, they convert quickly and it’s easy to attribute revenue to them.
But what if there was another way?
Of course we focus on the transactional keywords, but we prefer to think about your customers as humans, not just clicks. They’ll typically have quite a lengthy journey to find your products, which will usually include searching for keywords that are further back up the funnel (i.e. “what can I do to solve X problem”).
This means that brands can leave an incredible amount of money on the table by not having a strategy to understand the entire buyer journey for their products and proactively target customers in different phases of this journey.
That’s where we come in.
We help you to understand the customer journey around products in your category and then plan a strategy to get in front of customers every step of the way, giving you much higher ROI than solely focusing on transactional keywords.
Our team would love to go through our methodology on a call with you, book in for a free chat today!
Our track record
How we approach performance marketing
Our human led approach to performance marketing has led to multiple award finals and wins, we keep it simple.
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Understand
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We look at your website, as well as the websites of competitors and your category as a whole. This helps us understand the typical customer journey when it comes to your products.
We can then carry out data analysis of the search terms surrounding this journey so that we can plan your campaign.
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Map
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Once we understand the keywords that are used at each stage of the customer journey, we start mapping out how we can help your customers and which types of content are best placed to do this.
That might be individual product pages, product listings, buyer guides or blog content (such as Q&A content, comparisons and reviews).
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Implement
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We’ll agree a retainer with you that gives us the best chance of success, whilst keeping within budgets that you’re comfortable with, then we’ll get to work for the amount of days you pay for.
You’ll get a dedicated consultant for each channel and they’re there to help you.
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Track
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We’ll implement tracking for your campaigns and ensure this data is easily visible via a customised Looker Studio Report (which you can access whenever you need to).
This helps us make sure that our marketing efforts are performance focused.
How it works
How we handle performance marketing
We’ve been trading for 10 years and, in that time, have established a proven framework for ecommerce performance marketing success.
30-day setup sprint
£7,500 + VAT
For every new account, we undertake a 30-day setup sprint which is designed to handle a lot of work quickly, to help the campaign establish momentum.
- Thorough auditing of your existing website
- Full customer journey research around your products
- Keyword research and planning
- 12-month content strategy
- 12-month linkbuilding plan
- Optimisation of key product categories
- Optimisation of key product pages
- Setup of reporting and measurement tools
Monthly retainer
From £3,000 /month + VAT
Once we’ve established a clear plan of action, we start working on a monthly basis to deliver growth for your store.
- Dedicated account manager
- Dedicated ecommerce performance marketing consultant
- Content creation
- Linkbuilding
- Technical SEO fixes
- Ongoing optimisation of categories & products
- Optimisation of ad and Google Shopping campaigns
