- Jewellery
- Luxury
- Website Development
David Morris
David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market
●Beautifully fast Shopify stores with our headless implementation
Shopify agency for fast, SEO-ready stores that show up in Google and AI
Get more from your Shopify project with an agency that thinks about SEO within the build and gives you a clear plan for what comes after.
Trusted by leading ecommerce brands
Our Work
Brands we've built and grown on Shopify
- Retail
- Ecommerce Design & Development
Parkside Tiles
Refining online retail through a custom Shopify design and build for Parkside Tiles
- Wholesale
- Retail
- Home & Garden
- B2B
- Website Migration
Alert Electrical
Powering a faster, smarter ecommerce experience for Alert Electrical
- Fitness
- Website Development
Wattbike
Implementing scalable Shopify solutions for Wattbike’s new product launches
Our approach
A Shopify store from a boutique agency of specialists
You've probably been through this before. You brief a senior team in the pitch, then spend the next three months chasing updates from someone who wasn't in the room.
We don't work that way.
The developer writing your store's code works alongside the SEO strategist planning your site architecture.
The designer building your product page templates gets direct input from our CRO lead, who's tested layout variations across ecommerce stores for over a decade.
This collaborative approach to Shopify design and build projects is easy with a team of senior experts, not so easy for the big agencies hiring juniors en-masse.
We don't take on hundreds of projects each year, we prefer to work on fewer, larger projects where our skills and experience can shine and elevate the brands that we work with.
This also means that, in most cases, the person you worked with in the initial project will be the same person working with you as you add new features post-launch.
It also means we can be rigorous with our testing, because we're not rushing through lots of projects at the same time and trying to move onto the next.
Bespoke Shopify, built around you
Our Shopify builds start with finding out about your brand and your customers. Book a free discovery call to see how we'd approach it.
Over ten years of CRO experience in every build
A good-looking store that doesn't convert is an expensive brochure. The work that turns visitors into customers is conversion rate optimisation, and we've done it since 2014.
We understand what makes people buy. How a product page should be built, where customers hesitate, and what gives them enough confidence to check out.
That experience goes into the build itself, so the store is designed to convert from launch rather than fixed up later.
Our stores perform above industry benchmark conversion rates because of this.
Senior UX designers
Expert Frontend Developers
SEO Strategists
Built for search and AI discoverability
Getting found is no longer just about ranking on Google. Customers discover brands through AI tools and assistants too, and both reward the same things.
We build that foundation in from the start. Clean structure, fast pages, and content that search engines and AI models can read and trust.
SEO isn't a service we add afterwards. It's built into how we structure and develop every store. See our ecommerce SEO work.
High-performance Shopify stores
OurShopifyservices
We've been building and growing ecommerce stores since 2014. Over that time we've developed specialisms across the full Shopify stack, listed below.
Not sure what you need? Book a free discovery call and we'll point you to the right starting place.
/ 01Replatform
If you have an existing store on another ecommerce platform, we can help you move everything over to Shopify.
/ 05CRO
Continuous testing and optimisation to lift conversion rate and average order value, backed by over a decade of experience.
/ 02Shopify
Builds for brands operating at scale, with the flexibility and performance a larger operation needs.
/ 06Acquisition
Helping you gain visibility in traditional search and AI platforms.
/ 03Shopify
A bespoke front end on Shopify's commerce engine, built around your brand rather than a theme.
/ 07Acquisition
Expert Google Ads management for ecommerce brands. We help you improve ROAS and don't charge a percentage of ad spend.
/ 04Shopify
Custom development for new stores and ongoing work on existing ones, delivered by a senior team.
/ 08Support
Ongoing support retainers for both websites we've built, and websites we've adopted from other agencies.
/ 01Replatform
If you have an existing store on another ecommerce platform, we can help you move everything over to Shopify.
/ 03Shopify
A bespoke front end on Shopify's commerce engine, built around your brand rather than a theme.
/ 05CRO
Continuous testing and optimisation to lift conversion rate and average order value, backed by over a decade of experience.
/ 07Acquisition
Expert Google Ads management for ecommerce brands. We help you improve ROAS and don't charge a percentage of ad spend.
/ 02Shopify
Builds for brands operating at scale, with the flexibility and performance a larger operation needs.
/ 04Shopify
Custom development for new stores and ongoing work on existing ones, delivered by a senior team.
/ 06Acquisition
Helping you gain visibility in traditional search and AI platforms.
/ 08Support
Ongoing support retainers for both websites we've built, and websites we've adopted from other agencies.
/ 01Replatform
If you have an existing store on another ecommerce platform, we can help you move everything over to Shopify.
/ 02Shopify
Builds for brands operating at scale, with the flexibility and performance a larger operation needs.
/ 03Shopify
A bespoke front end on Shopify's commerce engine, built around your brand rather than a theme.
/ 04Shopify
Custom development for new stores and ongoing work on existing ones, delivered by a senior team.
/ 05CRO
Continuous testing and optimisation to lift conversion rate and average order value, backed by over a decade of experience.
/ 06Acquisition
Helping you gain visibility in traditional search and AI platforms.
/ 07Acquisition
Expert Google Ads management for ecommerce brands. We help you improve ROAS and don't charge a percentage of ad spend.
/ 08Support
Ongoing support retainers for both websites we've built, and websites we've adopted from other agencies.
Frequently Asked Questions ( FAQs )
We build bespoke Shopify stores designed around your brand, structured for SEO and AI discoverability, and backed by over ten years of CRO experience. Design, development and marketing sit with one team.
We build around your brand rather than a stock theme, and we've been doing ecommerce since 2014. We're a boutique team, so we take on bespoke Shopify and Shopify Plus builds, complex integrations, migrations and high-SKU stores.
Shopify is reliable, scales well and is straightforward to run day to day. It gives you strong integrations, solid control over products and payments, and a sound base for SEO and PPC as you grow.
CRO is conversion rate optimisation, the work of turning more of your existing visitors into customers. It's usually a better return than buying more traffic, and we've done it for ecommerce brands since 2014. Read more about our CRO services.
Most builds take 4 to 12 weeks depending on complexity. We manage the full process from discovery to launch.
Yes, we're based on the Science Park near the University of Nottingham, working with brands across the UK and internationally.
- • human-led, tech-enabled• human-led, tech-enabled
- HUMAN-LED, TECH-ENABLED SHOPIFY AGENCY
- • human-led, tech-enabled• human-led, tech-enabled
- HUMAN-LED, TECH-ENABLED SHOPIFY AGENCY
Ready to build a Shopify store that grows?
Talk to our team about a bespoke Shopify build designed for your brand, built for search, and optimised to convert.